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Media and Advertising Essay Titles
IELTS Essay Questions for the Topic of Media and Advertising. All essay questions below are reported by IELTS candidates and seem to have been repeated over the years. Regardless of the years the questions were reported, you could get any question below in your test. You should, therefore, prepare ideas for all questions given below. The topics below could appear in both GT and Academic IELTS Writing Task 2.
Media & Advertising Essay Questions for IELTS Writing Task 2
Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion. (Reported 2017, Academic Test)
Violence in the media promotes violence in society. To what extent do you agree? (repeated topic)
Most people think that the truth should be objective rather than subjective when it comes to the news. Do you think all news is true? What is the function of a newspaper? (2020, 2021, 2022)
More and more newspapers and news channels are using photographs to support their news articles and stories. Some people think that photographs are not a reliable source of news, while others consider photographs to be irrefutable. Discuss both sides and give your opinion. (2016, 2018, 2019, 2021)
The majority of news being reported is bad news such as wars, famines, accidents and crime. Why do you think that is? Do you think the news should be a balance of both good and bad news? (quite common topic)
In the last few decades, there have been more and more cases of famous people being hounded by the press. Some people think that famous people in the media should have no right to privacy. To what extent do you agree? (repeated topic – this is frequently a current world issue)
With the development of online media, there is no future for the radio.
To what extent do you agree? (2016, 2017, 2018, 2020)
Some people believe that what children watch on television influences their behaviour. Others say that amount of time spent watching television influences their behaviour. Discuss both views and give own opinion (Reported in 2017, 2020)
Some people think that cinemas will one day close due to the popularity of online streaming services for films and series. Do you agree or disagree? (2023)
Companies spend millions each year on advertising online, in magazines and on billboards. These adverts can encourage people to buy goods that they do not really need. What are the positive and negative affects of consumerism?
One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion? (common question regarding advertising and the affect it has on children)
Some people prefer to watch foreign films rather than locally produced films. Why is this? Do you think the government should spend more money supporting the local film industry? (2015, 2017, 2020, 2022)
Some people think that foreign films have a negative impact on local culture. To what extent do you agree or disagree? (2020
Films that are based on historical events ought to be completely accurate. Do you agree? (2019, 2021, 2023)
Many people buy products that they do not really need and replace old products with new ones unnecessarily. Why do people buy things they do not really need? Do you think this is a good thing? (repeated topic)
Many people think that fast food companies should not be allowed to advertise, while others believe that all companies should have the right to advertise. What is your opinion?
Reported essay questions are from students who have taken their IELTS test. That means questions may have appeared more frequently than have been reported. These questions may vary slightly in wording and focus from the original question. Also note that these questions could also appear in IELTS speaking part 3 which is another good reason to prepare all questions thoroughly.
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- Advertising Essay
Model Essay for IELTS - Advertising
This essay for IELTS is on the subject of advertising .
There are various types of questions you can get in the IELTS writing test and you'll see samples of them all over the following pages, but this one is an agree / disagree essay.
In these types of essays, you are presented with one opinion. Take a look at the opinion here in the question:
Some of the methods used in advertising are unethical and unacceptable in today’s society.
To what extent do you agree with this view?
So your options are:
In the answer below, the writer agrees 100% with the opinion.
As you can see, the writers opinion is made clear in the thesis statement (the last sentence of the introduction).
Model Essay for IELTS
You should spend about 40 minutes on this task.
Write about the following topic:
Give reasons for your answer and include any relevant examples from your own experience or knowledge.
Write at least 250 words.
Essay for IELTS Model Answer
The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable.
To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at times. Take for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumers' phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them.
A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products.
In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking.
It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society.
This essay for IELTS is well organized as there are five clear paragraphs, each containing ideas that are relevant, well expressed, and related to the topic.
Focusing on the language and structures in particular, the essay starts with an appropriate introductory sentence. Linking words are used accurately ( However, In addition, Therefore ).
Phrases that signal opinions are evident ( A further aspect of advertising that I would consider unethical . ..) backed up by reasons (... encourages people to buy products they may not need or cannot afford ) and examples ( Children and young people in particular, are influenced by adverts ).
In general, many other useful phrases are used, indicating a good control of language ( It is quite possible ... Many people consider . .. It is certainly true to say .. .).
More Agree / Disagree Essays:
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IELTS Vegetarianism Essay: Should we all be vegetarian to be healthy?
Vegetarianism Essay for IELTS: In this vegetarianism essay, the candidate disagrees with the statement, and is thus arguing that everyone does not need to be a vegetarian.
Airline Tax Essay: Would taxing air travel reduce pollution?
Airline Tax Essay for IELTS. Practice an agree and disagree essay on the topic of taxing airlines to reduce low-cost air traffic. You are asked to decide if you agree or disagree with taxing airlines in order to reduce the problems caused.
Return of Historical Objects and Artefacts Essay
This essay discusses the topic of returning historical objects and artefacts to their country of origin. It's an agree/disagree type IELTS question.
Dying Languages Essay: Is a world with fewer languages a good thing?
Dying languages essays have appeared in IELTS on several occasions, an issue related to the spread of globalisation. Check out a sample question and model answer.
Sample IELTS Writing: Is spending on the Arts a waste of money?
Sample IELTS Writing: A common topic in IELTS is whether you think it is a good idea for government money to be spent on the arts. i.e. the visual arts, literary and the performing arts, or whether it should be spent elsewhere, usually on other public services.
Ban Smoking in Public Places Essay: Should the government ban it?
Ban smoking in public places essay: The sample answer shows you how you can present the opposing argument first, that is not your opinion, and then present your opinion in the following paragraph.
Examinations Essay: Formal Examinations or Continual Assessment?
Examinations Essay: This IELTS model essay deals with the issue of whether it is better to have formal examinations to assess student’s performance or continual assessment during term time such as course work and projects.
IELTS Internet Essay: Is the internet damaging social interaction?
Internet Essay for IELTS on the topic of the Internet and social interaction. Included is a model answer. The IELTS test usually focuses on topical issues. You have to discuss if you think that the Internet is damaging social interaction.
Human Cloning Essay: Should we be scared of cloning humans?
Human cloning essay - this is on the topic of cloning humans to use their body parts. You are asked if you agree with human cloning to use their body parts, and what reservations (concerns) you have.
Internet vs Newspaper Essay: Which will be the best source of news?
A recent topic to write about in the IELTS exam was an Internet vs Newspaper Essay. The question was: Although more and more people read news on the internet, newspapers will remain the most important source of news. To what extent do you agree or disagree?
Paying Taxes Essay: Should people keep all the money they earn?
Paying Taxes Essay: Read model essays to help you improve your IELTS Writing Score for Task 2. In this essay you have to decide whether you agree or disagree with the opinion that everyone should be able to keep their money rather than paying money to the government.
Multinational Organisations and Culture Essay
Multinational Organisations and Culture Essay: Improve you score for IELTS Essay writing by studying model essays. This Essay is about the extent to which working for a multinational organisation help you to understand other cultures.
IELTS Sample Essay: Is alternative medicine ineffective & dangerous?
IELTS sample essay about alternative and conventional medicine - this shows you how to present a well-balanced argument. When you are asked whether you agree (or disagree), you can look at both sides of the argument if you want.
Role of Schools Essay: How should schools help children develop?
This role of schools essay for IELTS is an agree disagree type essay where you have to discuss how schools should help children to develop.
Employing Older People Essay: Is the modern workplace suitable?
Employing Older People Essay. Examine model essays for IELTS Task 2 to improve your score. This essay tackles the issue of whether it it better for employers to hire younger staff rather than those who are older.
Free University Education Essay: Should it be paid for or free?
Free university education Model IELTS essay. Learn how to write high-scoring IELTS essays. The issue of free university education is an essay topic that comes up in the IELTS test. This essay therefore provides you with some of the key arguments about this topic.
Technology Development Essay: Are earlier developments the best?
This technology development essay shows you a complex IELTS essay question that is easily misunderstood. There are tips on how to approach IELTS essay questions
Truthfulness in Relationships Essay: How important is it?
This truthfulness in relationships essay for IELTS is an agree / disagree type essay. You need to decide if it's the most important factor.
Scientific Research Essay: Who should be responsible for its funding?
Scientific research essay model answer for Task 2 of the test. For this essay, you need to discuss whether the funding and controlling of scientific research should be the responsibility of the government or private organizations.
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IELTS Essay, topic: Advertising
- IELTS Essays - Band 7
Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.
On the other hand, there are some good sides to advertising. For instance, it compares the prices of many companies which the consumer. Besides, it really see more products which we unless the TV or Radio advertised them. , it breaks our daily routine and allows us to see new faces and learn the language better with the help of the daily updates they deliver through .
In conclusion, as we can see there are many aspects to this . I feel that we gain no benefits at all from advertisement, it plays buy more things that they do not need it at all.
Your arguments are good and the paragraphs are set out well, however, you must be careful about making assertive statements, e.g. ‘ it motivates the psychological point in everyone’. How do you know that all advertisements do motivate every single person, for instance? Overall, this is a good essay, well done.
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IELTS Model Essay: Advertising
Here is another IELTS model essay, this time from an IELTS essay question from Cambridge IELTS Book 15:
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
(Cambridge IELTS Academic Book 15 Test 3)
My Model Essay
We have become increasingly surrounded by advertisements, with those seen on traditional TV channels and billboards now supplemented by paid advertising on social media, websites and within apps. But how effective is advertising at getting us to make purchases?
There are certainly strong arguments for the effectiveness of advertising. Firstly, adverts related to special offers can be quite successful, especially if they are time-limited. For example, Black Friday offers for tech products often lead to people making expensive purchases they probably otherwise would not make, in part because they need to complete the purchase before a deadline. Secondly, targeted advertising on social media often gets good results as it is based on people’s browsing habits and interests. Many companies spend a lot of money on Facebook sponsored posts because of this.
However, without targeting or special offers, a lot of advertising may be much less effective since people will see it as irrelevant or unimportant, meaning they will simply ignore it. Certainly on social media feeds, there are now so many adverts that many users just scroll past them unless they are very carefully crafted so as to immediately grab their attention. The situation is even worse on traditional TV channels, where frequent commercial breaks tend to be used as an excuse to check your phone or make a cup of tea.
Overall, I feel that when people are given a strong incentive to buy, and when it is carefully crafted and targeted, advertising can be effective. But otherwise its effect on our buying decisions is limited because its sheer volume turns it into mere background noise.
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Advertisements are becoming more and more common in everyday life Sample Essay
Updated On Sep 12, 2023
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- 1 IELTS Writing Task 2 Sample Essay
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This article contains Advertisements are becoming more and more common in everyday life sample essays.
Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!
Not sure how to approach IELTS Essay questions? Take a look at IELTS Writing Task 2 Preparation Tips and Tricks !
Learn how to write the perfect essay introduction with the guide below!
Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?
IELTS Writing Task 2 Sample Essay
Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.
It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.
However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.
In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.
Band 9 Sample Essay
Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.
Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver
tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.
Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.
Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.
Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.
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Courtney is one of our star content writers as she plays multiple roles. She is a phenomenal researcher and provides extensive articles to students. She is also an IELTS Trainer and an extremely good content writer. Courtney completed her English Masters at Kings College London, and has been a part of our team for more than 3 years. She has worked with the British Council and knows the tricks and tips of IELTS.
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Band-9 Samples: In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?
This post contains ideas and band-9 sample essays for the Cambridge IELTS 16 Academic Writing Task 2 Test 2 topic:
“In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?”
It’s advisable for you to attempt writing your own essay utilizing these ideas, examples, synonyms, advanced vocabulary, and proposed structures prior to examining any band-9 model essays.
- Challenging market leaders and creating opportunities for startups.
- Stimulating consumer curiosity and interest.
- Generating buzz and excitement around product launches.
- Encouraging impulse purchases through innovation.
- Attracting early adopters and trendsetters.
- Capturing new demographics and expanding target audiences.
- Enhancing brand image by showcasing creativity.
- Appealing to younger generations’ desire for freshness.
- Adapting to ever-changing industry landscapes.
- Revitalizing stagnant product lines with updates.
- Promoting a diverse and competitive market.
- Driving technological advancements across industries.
- Boosting economic growth and employment opportunities.
- Fostering a culture of continuous learning and adaptation.
- Inspiring new trends and social change.
- Enhancing consumer satisfaction through novel experiences.
- Revitalizing mature markets with fresh perspectives.
- Empowering businesses to differentiate themselves from competitors.
- Encouraging businesses to respond to consumer feedback.
- Spurring social and environmental consciousness in product design.
- Exacerbating consumerism and materialism.
- Encouraging unnecessary product upgrades and waste.
- Promoting a disposable culture and planned obsolescence.
- Misleading consumers with false novelty claims.
- Overwhelming customers with excessive choices.
- Discouraging long-term investments in durable products.
- Prioritizing novelty over quality and functionality.
- Inflating prices due to perceived innovation.
- Incentivizing unethical practices for rapid product development.
- Contributing to environmental degradation and resource depletion.
Real-Life Examples To Make Ideas Clearer
- The Apple iPhone series continually attracts consumers with innovative features, such as facial recognition technology introduced in the iPhone X, which bolstered sales and improved device security.
- Samsung’s advertisement of their foldable smartphone technology in the Galaxy Fold series demonstrates their commitment to innovation and offers consumers a unique, versatile user experience.
- Tesla’s advertising of their cutting-edge electric vehicle technology, like the autopilot system, has not only increased the company’s market share but also contributed to a greener environment by promoting sustainable transportation.
- Coca-Cola’s introduction of Coke Zero, a sugar-free alternative with a new formula, successfully targeted health-conscious consumers and expanded the brand’s market presence.
- Netflix’s investment in producing original content, such as the highly acclaimed series “Stranger Things,” has helped the streaming platform stand out in a competitive market and attract more subscribers.
- The advertising campaign for Beyond Meat’s plant-based burger products has contributed to a surge in demand for meat alternatives, supporting a more sustainable food system and reducing the environmental impacts of meat production.
- Dyson’s marketing of their bladeless fans and air purifiers showcases their innovative engineering solutions, providing consumers with safer, more efficient home appliances.
- Spotify’s introduction of personalized playlists based on user listening habits, such as Discover Weekly, has revolutionized the way people discover new music and increased user engagement on the platform.
- Uber’s introduction of their ridesharing services revolutionized urban transportation, offering a convenient, cost-effective alternative to traditional taxis and contributing to reduced traffic congestion in cities.
- Zoom’s promotion of their video conferencing platform during the COVID-19 pandemic enabled businesses, educational institutions, and individuals to stay connected, facilitating remote work and online learning on a global scale.
- Fashion retailers, like H&M, frequently advertise new clothing collections, driving fast fashion trends that encourage excessive consumption and result in environmental damage due to the rapid disposal of barely-worn clothing.
- In the sports equipment industry, companies like Nike and Adidas frequently launch new models of athletic shoes with updated designs and technology, which can promote a constant desire for upgrades, leading to a surplus of barely-worn shoes and increased waste.
- Fast food chains, like McDonald’s, regularly promote new menu items, enticing customers to try the latest offerings, but this can contribute to unhealthy eating habits and increased obesity rates among the population.
- Social media platforms, like Instagram and TikTok, encourage influencers to showcase the latest gadgets and trends, leading to a phenomenon known as FOMO (fear of missing out), which can cause anxiety and compulsive purchasing among followers.
- Toy manufacturers, such as LEGO, often release new themed sets based on popular movies and franchises, enticing children and collectors to continually expand their collections, which may contribute to clutter and a focus on material possessions over experiences and interpersonal connections.
- Smartphone brands, like iPhone and Samsung, regularly introduce new models with incremental improvements, encouraging a constant upgrade cycle that can lead to significant e-waste and increased pressure on the environment from mining and manufacturing processes.
- Online retailers, such as Amazon, constantly promote new products and deals, creating a shopping culture that encourages impulsive buying, leading to increased consumer debt and a strain on the environment due to excessive packaging and transportation emissions.
- Cosmetics companies, like MAC, often collaborate with celebrities to create limited-edition makeup lines, driving consumer desire for the latest products, but this can contribute to the accumulation of barely-used cosmetics and perpetuate a throwaway culture.
- The beverage industry, particularly coffee brands like Starbucks, regularly introduces new seasonal drinks and limited-time offers, promoting consumer curiosity and taste-testing, but potentially leading to consumer fatigue and a dilution of the brand’s core identity.
- The launch of the Samsung Galaxy Note 7 in 2016, promoted as an innovative and groundbreaking device, faced severe backlash when battery issues caused the phones to catch fire, prompting a massive recall and damaging the brand’s reputation.
Synonyms To Vary Your Language
- Example: Advertisers often highlight the innovative features of their products, striving to differentiate them from competitors in the saturated market.
- Example: Businesses emphasize the novel aspects of their products to attract consumers seeking unique and fresh experiences.
- Example: Companies boast the unprecedented nature of their products, aiming to convey a sense of exclusivity and rarity.
- Example: In their promotions, businesses emphasize their products’ cutting-edge technology to appeal to tech-savvy consumers.
- Example: In the modern marketing landscape, trailblazing advertising strategies are essential for businesses to captivate their target audience and remain competitive.
- Example: Brands often tout their products as exclusive, implying a unique experience for consumers in a competitive market.
- Example: By emphasizing the groundbreaking nature of their products, businesses aim to foster a sense of excitement and anticipation among potential buyers.
- Example: Companies underline the pioneering aspects of their offerings to position themselves as industry leaders and trendsetters.
- Example: Businesses highlight the state-of-the-art features of their products to convey a sense of superiority and cutting-edge technology.
- Example: In their marketing efforts, businesses accentuate the original aspects of their products, catering to customers who desire unconventional and inventive options.
- Example: In contemporary advertising, businesses typically highlight the novelty of their products, attracting customers with the allure of innovation.
- Example: Modern advertisements often focus on the newness of products as a way to capture consumer interest and stand out from competitors.
- Example: Advertisements today frequently accentuate the novelty aspects of products to appeal to consumers’ desire for the latest and greatest.
- Example: Businesses nowadays tend to stress the innovative features of their products in advertising campaigns, aiming to entice potential customers.
- Example: In their marketing efforts, companies now commonly underscore the unique and fresh characteristics of their offerings to differentiate themselves in the market.
- Example: In today’s advertising, businesses frequently elucidate the groundbreaking features of their products, clarifying their uniqueness to appeal to consumers’ desire for the newest offerings.
- Example: Contemporary ads often magnify the cutting-edge aspects of products, emphasizing their newness to appeal to a consumer base hungry for innovation.
- Example: Advertisements now frequently illuminate the novel features of products, showcasing their advancements to catch the public’s eye.
- Example: Businesses in today’s advertising landscape predominantly feature the latest attributes of their products, aiming to create buzz and drive sales.
- Example: Modern marketing strategies often promote the groundbreaking elements of products to capitalize on consumers’ fascination with the new and improved.
- Example: The desire to emphasize newness in products pervades modern advertising, as businesses seek to attract consumers’ attention.
- Example: Some companies may fabricate the idea of a new feature in their products, just to maintain the impression of constant innovation.
- Example: The potent allure of new products often drives consumers to make purchases, even when they don’t necessarily need the item.
- Example: As global commerce expands, companies constantly seek to differentiate themselves by promoting innovative features in their products, influencing consumer behavior, and shaping advertising trends.
- Example: Businesses are constantly striving to introduce new products, rendering older ones obsolete and driving consumer demand for the latest innovations.
- Example: The allure of innovative products often entices consumers to spend more money than they would on more traditional options.
- Example: Excessive focus on newness in advertising may lead to the dilution of brand identity, as companies constantly change their messaging to highlight new features.
- Example: In their haste to release new products, some companies may overlook potential flaws or negative consequences, which could harm their reputations in the long run.
- Example: The deception involved in some advertising claims about product innovations can lead to consumer distrust and damaged brand reputations.
- Example: Differentiation is crucial for companies in today’s competitive market, as they strive to convince consumers that their products are superior and worth purchasing.
Advanced Phrases & Collocations
- Example: To combat consumer fatigue, advertisers need to create innovative and engaging campaigns that resonate with the target audience.
- Example: Due to market saturation, companies are compelled to emphasize the newness of their products in advertisements to differentiate themselves from competitors.
- Example: By emphasizing novelty in their advertisements, businesses target consumers’ emotions and trigger impulse purchases, which can lead to increased sales.
- Example: By practicing conscious consumerism, consumers can resist the advertising industry’s relentless promotion of newness and instead prioritize products that align with their ethical and environmental values.
- Example: Businesses that manage to introduce disruptive innovations can gain a competitive advantage, as their new products can alter consumer expectations and reshape the industry.
- Example: Emphasizing the newness of a product in advertising can establish a unique selling point, making the product stand out in a crowded market.
- Example: The perceived value of an advertised product is heightened by showcasing its innovative features, prompting customers to view it as a superior option and more likely to address their needs.
- Example: A strong brand identity sets a product apart, making it easily recognizable and memorable amidst the constant influx of new products in the market.
- Example: The focus on newness in advertising can be linked to planned obsolescence, as businesses are incentivized to create products with shorter life spans, thus driving consumption.
- Example: The constant promotion of new products in advertising contributes to a disposable culture, where consumers are encouraged to constantly replace their possessions with the latest offerings.
Suggested Essay Structures
Below are suggested essay structures of various tones.
Structure 1: Neutral
- Introduce the topic by paraphrasing the statement.
- Provide a brief overview of the two aspects to be discussed (reasons for emphasizing newness in advertising and the evaluation of its positive and negative implications).
- State that the essay will discuss both views impartially, without taking a stance.
Body Paragraph 1: Reasons for emphasizing newness in advertising
- Introduce the main reason businesses focus on the new aspects of their products.
- Elaborate on the main reason and explain why it has become prevalent.
- Present a secondary reason related to the main reason.
- Explain the secondary reason and its contribution to the overall factors driving the emphasis on newness in advertising.
Body Paragraph 2: Positive implications of emphasizing newness in advertising
- Introduce the main advantage of businesses emphasizing new aspects of their products in advertising.
- Elaborate on the main advantage and explain why it is beneficial.
- Present a secondary advantage related to the main advantage.
- Explain the secondary advantage and its contribution to the overall positive implications of emphasizing newness in advertising.
Body Paragraph 3: Negative implications of emphasizing newness in advertising
- Introduce the main disadvantage of businesses emphasizing new aspects of their products in advertising.
- Elaborate on the main disadvantage and explain why it is detrimental.
- Present a secondary disadvantage related to the main disadvantage.
- Explain the secondary disadvantage and its contribution to the overall negative implications of emphasizing newness in advertising.
- Summarize the reasons and implications of emphasizing newness in advertising, based on the points discussed in the body paragraphs.
- Provide a closing statement that emphasizes the importance of understanding and addressing the various aspects of this advertising trend without favoring any side.
Structure 2: Favoring Positives
- Paraphrase the topic statement.
- Provide a brief overview of the reasons why businesses emphasize that their products are new in some way.
- State that the positive aspects of this development outweigh the negative ones.
Body Paragraph 1: Reasons for businesses emphasizing newness in advertising
- Introduce the primary reason why businesses emphasize that their products are new in some way.
- Elaborate on the primary reason, explaining its significance.
- Introduce a secondary reason for businesses emphasizing newness in advertising.
- Elaborate on the secondary reason, explaining its significance.
- Emphasize the importance and effectiveness of newness as a marketing strategy.
Body Paragraph 2: Positive aspects of businesses emphasizing newness in advertising
- Introduce the main positive aspect of businesses emphasizing newness in advertising.
- Elaborate on the main positive aspect, explaining its significance.
- Introduce a secondary positive aspect of businesses emphasizing newness in advertising.
- Elaborate on the secondary positive aspect, explaining its significance.
- Reinforce the overall positive impact of emphasizing newness in advertising for businesses and consumers.
Body Paragraph 3: Addressing the negative aspects of businesses emphasizing newness in advertising
- Acknowledge the main negative aspect of businesses emphasizing newness in advertising.
- Explain the main negative aspect, but provide a counterargument to demonstrate why it is not as significant as the positive aspects.
- Reiterate the importance of businesses being honest and responsible in their advertising practices.
- Reaffirm that the positive aspects of businesses emphasizing newness in advertising outweigh the negative aspects.
- Summarize the main points of all body paragraphs.
- Offer a final thought or call to action, encouraging responsible advertising practices and consumer awareness to maximize the benefits of innovative products and services.
Structure 3: Favoring Negatives
- State that the negative aspects of this development outweigh the positive ones.
Body Paragraph 2: Negative aspects of businesses emphasizing newness in advertising
- Introduce the main negative aspect of businesses emphasizing newness in advertising.
- Elaborate on the main negative aspect, explaining its significance.
- Introduce a secondary negative aspect of businesses emphasizing newness in advertising.
- Elaborate on the secondary negative aspect, explaining its significance.
- Reinforce the overall negative impact of emphasizing newness in advertising for businesses and consumers.
Body Paragraph 3: Addressing the positive aspects of businesses emphasizing newness in advertising
- Acknowledge the main positive aspect of businesses emphasizing newness in advertising.
- Explain the main positive aspect, but provide a counterargument to demonstrate why it is not as significant as the negative aspects.
- Reaffirm that the negative aspects of businesses emphasizing newness in advertising outweigh the positive aspects.
- Offer a final thought or call to action, encouraging responsible advertising practices and consumer awareness to minimize the potential negative consequences of emphasizing newness in advertising.
Band-9 Sample Essays
Below are band-9 model essays of various tones and structures.
Sample 1: Neutral
In the contemporary world of commerce, an increasing number of enterprises accentuate the novelty of their offerings in promotional campaigns. This essay will explore the underlying reasons behind this trend, and subsequently examine both the advantageous and detrimental implications it has on society.
The primary motivation for businesses to highlight the innovative aspects of their products can be attributed to the fierce competition that pervades the global market. As consumers are consistently bombarded with a plethora of choices, companies strive to stand out by touting the uniqueness of their goods. By doing so, they aim to capture the attention of potential customers and stimulate their desire for ownership, ultimately driving sales and profits.
On the other hand, there are instances where the emphasis on novelty has had deleterious effects on society. For instance, the fast-fashion industry, exemplified by H&M, frequently promotes new clothing collections and seasonal trends. This tactic encourages a culture of disposability and overconsumption, as individuals feel compelled to update their wardrobes constantly. As a result, not only does this contribute to environmental problems, such as increased textile waste and pollution, but it also perpetuates unethical labor practices in low-wage countries, where the demand for cheap and quickly produced clothing is met.
In summary, the tendency for businesses to underscore the original characteristics of their products in advertisements is primarily driven by the need to stand out in a competitive market. While this approach can lead to beneficial outcomes, such as the advancement of technology in the case of the iPhone X, it can also have adverse effects, as evidenced by the environmental and ethical issues associated with fast-fashion companies like H&M. It is, therefore, crucial for both consumers and businesses to examine this marketing strategy with a critical eye, carefully weighing its potential ramifications.
Sample 2: Neutral
In contemporary times, a recurrent theme in commercial promotion is the notion of novelty associated with various products. This essay will explore the rationale behind this trend and evaluate its merits and drawbacks, while maintaining a neutral stance.
One primary reason for stressing the unprecedented aspect of goods is the rapidly evolving nature of technology and consumer preferences. A prime example of this phenomenon can be observed in the electric vehicle industry, with Tesla being a leading and influential player. In alignment with the global shift towards sustainable and eco-friendly practices, Tesla has consistently elucidated its green technology with cutting-edge features, which in turn creates a strong brand identity and a loyal customer base.
Another factor contributing to this emphasis on newness is the desire for differentiation. In the face of market saturation, businesses grapple with intense competition, and illuminating the unique features of their offerings can help them stand out from their rivals. A case in point is the online streaming platform, Netflix, which propounds its ever-growing library of exclusive content to set itself apart from competitors like Amazon Prime and Hulu.
It is pivotal to examine both the positive and negative consequences of this development. On the one hand, products like Coca-Cola Zero showcase the benefits of innovation. This beverage, which boasts zero calories and sugar, appeals to health-conscious consumers, providing them with an alternative to the traditional sugary soft drink. On the other hand, the relentless pursuit of originality can lead to negative outcomes, as evidenced by fast-food giant McDonald’s. The company frequently introduces new menu items with the aim of enticing customers, yet these offerings are often criticized for their unhealthy nature, contributing to the global obesity epidemic.
In conclusion, the stress on newness in advertising stems from the need to stay competitive in an ever-changing market and to distinguish one’s products from those of competitors. While this trend can result in positive developments, such as healthier beverage alternatives, it can also contribute to detrimental impacts on society, as seen in the fast-food industry. Ultimately, it is incumbent upon businesses to strike a balance between innovation and social responsibility.
Sample 3: Favoring Positives
In the contemporary commercial landscape, a prevalent trend in the promotion of commodities is the accentuation of their novelty. This essay will delve into the reasons behind this phenomenon and argue that, overall, it is a favorable development.
The first reason for featuring the trailblazing aspects of products lies in the human propensity for neophilia. Research in the field of consumer psychology has pointed out that customers are innately drawn to innovation, consequently making them more likely to purchase items that are marketed as being cutting-edge. For instance, smartphone manufacturers frequently promote the latest features in their devices, such as advanced cameras, foldable screens, and faster processors, to capitalize on this innate human curiosity.
The second reason is rooted in the concept of perceived value. When an item is presented as innovative, it can create the perception that it is more valuable than its competitors. This phenomenon can be a significant driver for consumers who are looking for the best possible experience and want to feel they are getting a good return on their investment. As a result, they may be more inclined to choose a product with state-of-the-art functionalities, even if they come at a higher price.
Despite some potential drawbacks, such as promoting a culture of constant consumption and planned obsolescence, the overall impact of this advertising strategy is primarily beneficial. The attention to newness stimulates technological breakthroughs, which can improve the quality of life for many individuals. Furthermore, it encourages businesses to invest in research and development, fostering economic growth and creating employment opportunities in the process.
In conclusion, the emphasis on novelty in advertising is driven by human neophilia and the perceived value of newer goods. While certain negative consequences may arise, the positive implications, including the promotion of innovation and economic growth, render this development predominantly advantageous.
Sample 4: Favoring Positives
In contemporary times, the commercial landscape has witnessed a remarkable trend wherein enterprises accentuate the novelty of their merchandise as a unique selling point. This essay will explore the rationale behind this phenomenon and argue that it constitutes a largely beneficial evolution in advertising practices.
The underpinning reason for this emphasis on newness can be attributed to the exigencies of an increasingly competitive global market, where disruptive innovation is key. A plethora of companies vie for consumers’ attention, and the proclamation of a product’s distinctiveness serves as a potent tool in capturing the public’s interest. Furthermore, by highlighting the cutting-edge nature of their goods, businesses often engender a perception of superiority over their rivals. For instance, when Uber first entered the transportation sector, the company’s promotion of a revolutionary ride-hailing model enabled it to carve out a significant market share in a short period. Similarly, when Dyson unveiled its pioneering vacuum technology, it quickly established itself as a household name.
Apart from fostering healthy competition, the focus on novelty in advertising also propels the advancement of technology and fosters societal progress. As firms strive to outdo each other by developing and marketing groundbreaking products, they inadvertently contribute to the betterment of human life. One notable example can be found in the realm of videoconferencing applications. Amidst the COVID-19 pandemic, companies such as Zoom rose to prominence by showcasing their innovative features, which allowed for seamless virtual interaction. Consequently, remote communication was revolutionized, bridging the gap between people across the globe.
Nonetheless, it is essential to acknowledge that the fixation on newness has its potential drawbacks. The constant push for innovation may result in an unsustainable consumption culture, as customers are induced to continuously discard and replace their belongings. However, this issue can be mitigated through conscious consumerism practices and the promotion of environmentally-friendly products.
In conclusion, the stress on novelty in advertising can be traced back to the competitive nature of modern markets and the desire for companies to stand out. While this development has the potential to encourage unsustainable consumption patterns, it simultaneously fosters technological progress and benefits society. On balance, it is opined that this advertising strategy is a predominantly positive development.
Sample 5: Favoring Negatives
In contemporary society, advertisements frequently highlight the novelty of the products they promote. This phenomenon can be attributed to various factors, such as capturing new demographics and expanding target audiences, as well as encouraging impulse purchases. However, this essay contends that such practice engenders negative consequences, including misleading consumers and inflating prices.
At the outset, the primary reason behind underscoring the newness of goods in advertising is to appeal to a broader range of potential customers. By showcasing unprecedented features or technology, businesses can attract a diverse demographic, thereby expanding their market reach. Furthermore, the emphasis on freshness plays a crucial role in prompting impulse purchases. A consumer, upon perceiving a product as unique, may be enticed to make a purchase without thorough consideration of its utility.
Despite these apparent benefits, there are several adverse outcomes associated with the constant promotion of novel products. Firstly, it often leads to consumers being duped into purchasing items that may not possess any substantial improvements or advancements. Advertisers may exaggerate or even fabricate the purported advantages, resulting in uninformed decisions on the part of the consumer. For instance, a smartphone manufacturer might market a new model as revolutionary, when in reality, the upgrades are negligible compared to its predecessor.
Secondly, the incessant focus on novelty contributes to the inflation of product prices. When businesses continually strive to develop and market groundbreaking products, they incur substantial research and development costs. These expenses are subsequently passed on to the consumer in the form of inflated prices. The situation is further exacerbated when consumers, influenced by the allure of innovation, are willing to pay a premium for the latest products. This may create an unsustainable cycle of escalating costs and prices.
In conclusion, the persistent emphasis on the newness of goods in advertising has its roots in the desire to attract a wider audience and stimulate impulse purchases. Nevertheless, this essay posits that the negative ramifications, such as the deception of consumers and the inflation of prices, far outweigh any potential advantages. As a result, it would be prudent for businesses to exercise greater restraint and responsibility in their marketing strategies to ensure the well-being of their customers and the sustainability of their practices.
Sample 6: Favoring Negatives
In contemporary society, a prevalent trend in marketing campaigns is the accentuation of a product’s novelty. This essay aims to explore the rationale behind this phenomenon and argues that it is largely a negative development.
The primary impetus for highlighting the innovative aspect of a product is to generate an aura of excitement and interest amongst potential consumers. By promoting a sense of exclusivity and trailblazing, businesses can enhance their brand image and stimulate a desire for their offerings. For instance, product launches for Apple’s iPhones are often accompanied by intense media coverage and public anticipation, thus contributing to the company’s immense commercial success.
Nonetheless, there are instances when this strategy can backfire and cause detrimental effects. A prime example is Starbucks, a multinational coffee chain that regularly introduces new seasonal beverages and limited-time promotions. While these initiatives might attract customers and boost short-term sales, they can also lead to consumer fatigue and a dilution of the brand’s core identity. Furthermore, the relentless pursuit of novelty can occasionally result in catastrophic outcomes, as was the case with the Samsung Galaxy Note 7. The haste to outpace competitors and release a groundbreaking device led to a series of dangerous malfunctions, tarnishing the company’s reputation and causing significant financial losses.
Conversely, there are situations where an emphasis on innovation can yield positive results. Beyond Meat, a producer of plant-based meat substitutes, has successfully capitalized on its pioneering technology and disrupted the food industry. However, it is worth noting that the company’s success primarily stems from addressing pressing global issues, such as climate change and resource scarcity, rather than simply relying on the allure of novelty.
In conclusion, the propensity for businesses to underscore the freshness of their products is driven by the desire to evoke curiosity and bolster their image. While there are instances where this approach can yield undesirable consequences, it is important to recognize that the overall impact largely depends on the specific context and the product’s intrinsic value. Thus, it is crucial for companies to exercise prudence and ensure that their pursuit of innovation is guided by a genuine commitment to addressing consumer needs and societal challenges.
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IELTS Writing Task 2 Model Answer: Advertising (Band 8)
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IELTS Writing Task 2 essay with model answer
You should spend about 40 minutes on this task. Write about the following topic
Some people say that advertising encourages us to buy things we don't really need. Others say that advertisements tells us about new products that may improve our lives. Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Model Answer :
In today's world, advertisement has become a significant tool for marketing a product. While some argue that advertisement increases awareness about products that may improve our lives, others are of the opinion that advertisement induces people to buy unnecessary things. I strongly believe that the latter is more correct, as will be explained.
To promote a product, companies generally propagate only its the brighter side, thus providing an incomplete picture of the product. When only positive aspects are known, there is an inclination to buy that product ; thus, we end up purchasing something which is not required. One such example is herbal products and weight loss supplements. In data published by the magazine India Today, the use of herbal products to reduce weight has seen significant increase in the recent years, whereas health experts are of the opinion that weight can only be controlled through proper diet and exercise. Many of my friends who used such medicines have later repented their choice.
Moreover, children are easily attracted by advertisements. Nowadays, most of the teenagers like to own a smart phone which is a result of mass advertisement. Recently a school in UK banned children from using mobile phones inside school premises, as cellphones were the major cause of distraction which affected their studies.
In conclusion, it can be said that an advertisement creates an impression on consumer's mind and people end up buying an undesired product. Thus, a thorough research before buying is strongly recommended.
Total Words: 320
Task Achievement: 8
Coherence & cohesion: 8, lexical resources: 8, overall score: band 8.
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I think it has a too long example which is not appropriate
I’m sure that It is not worth 8!!!!
I think so.
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IELTS Writing Task 2 – Topic: ADVERTISEMENT AND CUSTOMER
IELTS Writing Topics 2019
1. Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.
Many people wonder about advertisement. Some people think that it has negative impact in our life. However, others said it has been playing as positive effect in this world. This is not an easy essay to be answered, but I will look at this issue.
Why advertisement has been playing a negative effect in our life? Of course for several reasons: firstly, it motivates the psychological point in every body especially women. They will run to buy this advertised product especially if it’s from cosmetic roof, just to show their beauty to men, which will leads to more offender and raped cases. Secondly, you can sit comfortably with your family and suddenly the telephone is ringing, nothing important, rather than one of the companies try to convince you to buy one of their products. It is a real intrusive example of advertisement. Lastly, sometimes you do not have the financial ability to buy something, but with these new methods of advertisement, you will run to buy it, which will affect your budget.
On the other hand, there are some good things. Such as, it compares the prices of the most of companies which benefit the consumer. Beside, it really opens our vision to see more products which we do not know it unless TV and Radio show these things. In addition to, it cut down our daily routine to see new faces and know more language with daily update for their method of advertisement.
In conclusion, as we can see there are many aspects to this essay. I feel that there is no benefit at all from advertisement, it plays on minds of people buy more thing that they do not need it at all.
2. When people need to complain about a product or poor service, some prefer to complain in writing and others prefer to complain in person. Which way do you prefer? Use specific reasons and examples to support your answer.
It is rather difficult for me to answer the question how I prefer to complain: in writing or in person because sometimes I just do not have a choice. For example, if I order a product using the Internet from another state or even country, I will more likely have the opportunity to speak to a representative of a company in person. So, in some cases I choose to speak in person and in others I prefer to complain in writing. However, I believe that every option has its advantages.
From the one side, complaining in writing brings many benefits. First of all, one does not have to spend his precious time driving, waiting for his turn and talking with a representative. He can just send mail or e-mail and get all explanation he needs. Second of all, I think it is the best way to avoid an unpleasant conversation. Personally, I do not like to complain about anything especially, in person. Finally, sometimes it is impossible to have a face-to-face conversation because a company which provided a poor product or service is too far away.
From the other side, complaining in person has some benefits too. First, this type of complaining provides an immediate feedback. So, if I have some complains about company’s products I will receive all information and explanation right away. However, sending a company a letter and getting a feedback can take more then a month. Second, face-to-face conversation is often more effective. People talk to each other, see each other facial gestures and body movements, which can tell a lot about a person. In addition to these practical benefits, in the case if one can not receive creditable explanation from one representative he always can require to talk to another person. For instance, my husband recently had some extra withdraws from his account by his bank and he was not aware of it. So, he went to the bank and explained to the bank’s representative the situation and they together found the solution and that money was given back to my husband’s account. I think, in this case face-to-face conversation is the best way to complain and get feedback fast.
In conclusion, I think that if I have to complain about a product or poor service I will do it in person. However, if face-to-face conversation is impossible I think I have nothing left but to send a letter or write an e-mail there.
3. Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.
Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States. Let us take for example advertisement of food and restaurants.
A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mail-box an envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming.
As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands.
In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.
4. Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.
I think that everyone can divide all advertising products and services into useless ones and useful ones. It is like looking through an information desk when you pay attention to those messages that interest you. Take me for example.
I do not like jewelry. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think, people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or ear-rings. From my point of view these kinds of advertising contaminate people’s minds. In this case you are encouraged to buy things you do not really need. They make you believe you need such products in order to succeed or be happy.
From the other side, I think that advertisements of the new detergents with up-to-date formulas to help you maintain your cloth in perfect conditions, the new cars with some extra futures that make your traveling more comfortable and sports goods that make your life healthier may help you to improve your life.
Recently my husband and I saw an ad on the Internet about a very interesting and inexpensive vocation to Japan for a week. Is not it awesome? We like traveling. So now we are planning to find out more about it and, may be, make reservations. I believe that without advertisements we would be unaware about plenty of opportunities that may make your life happier, easier and less stressful.
My point is that every person has his own scale of values. So if he is vegetarian he will consider an ad about meat products useless for him.
5. Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service. We need it so we can make good decisions when we go shopping. Advertising tells us when new and improved products become available and lets us know which ones have the best price.
Through advertising we learn about new products. For example, many grocery stores now sell prepackaged lunches. These are very convenient for busy parents. They can give these lunches to their children to take to school. Busy parents don’t have time to look at every item on the store shelf, so without advertising they might not know about such a convenient new product.
Even products we are familiar with may be improved, and advertising lets us know about this. Most people use cell phones, but new types of cell phone service become available all the time. There are different plans that give you more hours to talk on the phone, you can send text messages and photos, and next week probably some even newer type of service will be available. By watching advertisements on TV it is easy to find out about new improvements to all kinds of products.
Advertisements keep us informed about prices. Prices change all the time, but everyone can look at the ads in the newspaper and see what the latest prices are. Advertisements also inform us about sales. In fact, some people buy the newspaper only in order to check the prices and plan their weekly shopping.
Advertisements improve our lives by keeping us informed about the latest products developments and the best prices. Advertisements serve a useful purpose.
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