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35 Strong Persuasive Writing Examples (Speeches, Essays, Ads, and More)

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The American Crisis historical article, as an instance of persuasive essay examples

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of 60 interesting ideas here! )

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Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Strike and the Union, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It


The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

Diamond engagement ring on black velvet. Text reads "How do you make two months' salary last forever? The Diamond Engagement Ring."

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

Bag of Skittles candy against a blue background. Text reads

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Girl kicking a sign that says "Can't be brave". Text reads "Unstoppable #likeagirl"

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Original newspaper editorial

Source: New York Daily News

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife to Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Image of first published New York Times Book Review

Source: The New York Times

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

Persuasive Essay Writing Examples

First paragraph of Thomas Paine's The American Crisis

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top examples.

The American Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (100+ ideas) ..

Find strong persuasive writing examples to use for inspiration, including essays, speeches, advertisements, reviews, and more.

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Words, Phrases, and Arguments to Use in Persuasive Writing

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Persuasive writing is tough for kids to get used to, especially if they’re not argumentative by nature. A few tools and shortcuts can help your child learn how to write well enough to convince someone (even you!) to change his mind about an issue that really matters to him or her.

Persuasive Strategies and Devices

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There are common persuasion techniques sometimes referred to as persuasive devices that can be used to back up an argument in writing . Knowing the names of the strategies and how they work can make it easier to remember them when it’s time to write. The five common persuasive strategies are:

  • Pathos: Pathos involves using emotional language that is designed to draw the reader in and make them feel for you. For example: "If my allowance isn’t increased, I won’t be able to go out with my friends and do everything they do."
  • Big Names: The big names strategy involves using the names of experts or well-known people who support your position. For example: "Dad agrees that increasing my allowance will..."
  • Research and Logos: These strategies involve using studies, data, charts , illustrations, and logic to back up her position and points. For example: "As you can see in the pie chart, at my age the average child’s allowance is..."
  • Ethos: The ethos strategy of persuasion involves using language that shows that the writer is trustworthy and believable. For example: "As you may recall, I’ve always been willing to put ten percent of my allowance in my bank account, thus..."
  • Kairos: This type of argument creates a sense of urgency about how this is the right moment to act. For example: "If I don’t get an increase in my allowance today, I will miss out on the chance to..."

Phrases and Words to Use in Persuasive Writing

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Once your child has figured out the techniques she can use in her persuasive writing, she will need to find some words and phrases that help her to be convincing. Using phrases like "I think" or "It seems that" don’t convey a sense of confidence in her position. Instead, she needs to use word combinations that show how much she believes in what she is writing.

  • Phrases to Illustrate a Point: For instance, for example, specifically, in particular, namely, such as, like
  • Phrases to Introduce an Example:  For example, thus, as an example, in the instance of, in other words, to illustrate
  • Phrases to Make Suggestions:  To this end, keeping this in mind, for this purpose, therefore
  • Phrases to Transition Between Information: Also, furthermore, additionally, besides that, equally as important, similarly, likewise, as a result, otherwise, however
  • Phrases to Contrast Points: On the other hand, nevertheless, despite, in spite of, yet, conversely, instead, by the same token
  • Phrases for Conclusions and Summarizing: With this in mind, as a result of, because of this, for this reason, so, due to, since, finally, in short, in conclusion

Other Handy Phrases for Persuasive Writing

John Howard / Getty Images

Some phrases don’t easily fit into a category and are just good for general use in persuasive writing. Here are a few to remember:

  • I am certain. . .
  • I’m sure that you can see that . . .
  • What needs to be done/what we need to do. . .
  • I ask you to think about . . .
  • I am writing in order to . . .
  • Nevertheless . . .
  • On the other hand . . .
  • It has come to my attention that . . .
  • If you move forward with . . .
  • Obviously. . .
  • Surely . . .
  • Regardless . . .
  • If [ ] were to happen, then . . .
  • This can be fixed by . . .
  • Although it may seem...
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What is a Persuasive Text and How to Use it in An Essay?

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Generally, when writing an essay, the finest writers always use several strategies to make the content more engaging, impressive, and informative. One such influential tactic is the persuasive text. Do you know what a persuasive text means? If you have no idea, then this blog is for you. Especially, for your understanding, here, we have explained in detail about persuasive text and the effective ways to compose a persuasive text. In addition to that, we have also shared a list of the important persuasive text techniques. Continue reading to learn more details about persuasive text and then implement them in your writing to convince your readers to accept your viewpoints.

What Is A Persuasive Text?

Persuasive Text

A persuasive text, otherwise called a factious essay, is a bit of academic writing where you use rationale and motivation to demonstrate that your perspective is more genuine than some other. You should uncover clear contentions and back them by persuading realities and consistent reasons.

Persuasive Text Topics

Do you know what the most serious issue is with these kinds of assignments? Students don’t get enough guidelines. Indeed, they may approach the teacher for the persuasive text definition, but the guidelines won’t go a lot farther than that. You’ll be left with an overall topic and a necessity to finish the assignment by a certain timeframe.

With such an absence of data, it’s difficult for you to get thoughts that would start your motivation for academic writing. You don’t have an exact point, so you need to start from that progression.

What Title Do You Need To Set?

Persuasive Text

We’ll recommend some school persuasive text themes from different zones of study. This list will help you see how great persuasive text points resemble, and it will get you enlivened to start writing the essay.

You’ll see that the vast majority of these subjects are set in the configuration of a question, so they give you a decent establishment to communicate and safeguard your feelings.

  • Should forceful canines be euthanized or resocialized?
  • Should betting be prohibited in the USA?
  • Are felines preferred pets over canines?
  • Should each family have a point-by-point endurance plan for catastrophic event circumstances?
  • Should kids get payment from their folks for doing home errands?
  • Are organic weapons moral?
  • Should gay couples be permitted to embrace youngsters?
  • Should fetus removal be restricted?
  • Are gorgeous individuals being thought little of because they look great?
  • Is design a decent or a terrible thing for society?
  • If God doesn’t exist, is everything permitted?
  • Are there such things as great and insidious?
  • Are altogether individuals childish?
  • Is truth widespread?
  • Is human conduct dictated by genetics?
  • Should kid molesters be euthanized?

Presently that was a not-insignificant rundown of persuasive text thoughts, right? The more choices you have, the simpler it will be for you to comprehend what this sort of assignment calls for. You presumably saw that all themes above required your direct conclusion and left space for a conversation.

You ought to pick a point that rouses you to write, but likewise gives you huge amounts of materials to research. This kind of paper is intensely founded on research data, so don’t go for a point that doesn’t give you admittance to huge amounts of assets.

How to Write a Persuasive Text

Since we got the kind of assignment explained and we enlivened you with certain subjects, it’s time for the genuine exercise: How would you write a persuasive paper? Before we start with the bit by bit manage, how about we experience barely any broad tips that will help you complete the task:

Put your place on the right track from the earliest starting point, and keep up it all through the paper. If, for example, you’re writing a persuasive paper on the lady’s entitlement to fetus removal and you choose to help the supportive of decision development, you’ll need to make that position clear from the introduction, and you should keep it solid all through the paper.

This is a sort of paper that requests realities. Discover data such as statistics, scientific experiments, and research materials that help your contentions.

Construct the contentions in movement, so you’ll move from the least essential to the most significant one. This degree will keep the reader’s consideration and will persuade them that you’re persevering before the finish of the paper.

Your Audience is Your Teacher

Your teacher is the crowd for your persuasive text. Be that as it may, you should at present write this paper as though you were explaining things to an apprentice. Accept the reader knows nothing about this issue. All through the body of the essay, you’ll guard your point of view, but you’ll likewise give data on the restricting positions, so the reader will comprehend what you’re contending against.

Negating the restricting case is one of the best approaches to demonstrate your viewpoint. Subsequently, you’ll be looking for assets not exclusively to help your point of view, but to discredit the contradicting positions also. In academic writing, this methodology is called invalidation.

Specific, significant, and practical examples can make your position more grounded. Albeit persuasive writing is about established truths, you may likewise utilize notable or less-realized examples to demonstrate your viewpoint.

Components of Persuasive Writing

There are three primary components of persuasive writing to recollect:

How to write persuasive text

Logos – the intrigue to reason and rationale. You express it by utilizing realities introduced coherently.

Ethos –  the intrigue to morals. In persuasive writing, you should persuade the reader that you’re directly from a moral point of view.

Tenderness –  the intrigue to feel. You need to stir the reader’s compassion, pity, outrage, or some other sort of feeling, so you’ll make your primary contention all the more persuasive.

Learn How to Write a Persuasive Text Outline

The perfect balance between logos, ethos, and sentiment should be achieved in your persuasive paper. In this manner, it will convince the reader to consider and even accept your perspective. However, how would you make such an impression? How precisely should a persuasive paper be written?

You will be ready to consider the structure of your paper once you have chosen your subject and conducted the necessary research. In the structure, you’ll compose brief focuses on what you hope to recall for every region of the paper.

Imagine that the topic of your essay is “Is women’s liberation justified today?” You might plan to include the following points throughout the content.


  • Foundation: What did women’s liberation begin for, and what did it continue to oppose?
  • Indeed, a woman’s rights are legitimate (fundamental claim)
  • Statement of the theory: Despite the fact that women in Western societies enjoy greater freedom than ever before, a small number of women from around the world continue to be abused, which lends credence to feminism.
  • First paragraph: The lifestyle of women in Western social orders is not what women’s activists initially fought for.
  • Second paragraph: Abuse of women continues in many societies.
  • Third paragraph: Fight the confining perspective that lady’s freedom is dreary in the current social order.
  • Demonstrate the proposition statement by reiterating it.

Essential Sections of a Persuasive Text

  • As you may see from the example of a persuasive text diagram, this resembles a quite standard essay with these principle parts:
  • Introduction, where you’ll present the subject and uncover your theory statement.
  • Body, where you’ll state your realities demonstrate your postulation with contentions, and refute the contentions of your rivals.
  • Conclusion, where you’ll bring all points down to a coherent consummation.

How to Write a Persuasive Text Introduction

  • When you have completed your framework, starting the actual writing step won’t be difficult at all. In any case, you might have trouble with the introduction.
  • The main piece of the presentation is the sensible and brief recommendation articulations, which portray your perspective, similarly to where the entire paper is heading.
  • The reader should be “hooked” prior to that propositional statement. You could accomplish that with a story, a definition, a fact related to your topic, or even a fact. Take into consideration what would keep the reader interested in your paper.
  • The body paragraphs, which will demonstrate the theory statement with solid arguments, will seamlessly flow from a strong introduction.

How to Write a Persuasive Text Conclusion

It is confusing to observe the proportion of students who begin writing the persuasive paper’s primary sections and then stall with the introduction. You ought to give this section of the paper a lot of thought. It’s not there in light of the fact that your educator said exactly that. It is there because the essay needs to change and guide the reader to a clear conclusion.

In general, it’s a smart idea to reiterate the main points and demonstrate how they support the postulation statement. Don’t just summarize what you’ve written. Invite your reader to take action by demonstrating precisely why you believe your perspective is the most appropriate one to have regarding this issue.

Persuasive Text Techniques

There are a few methods if you need to realize how to write a persuasive text. Students need to follow these strategies to write an ideal and perfect persuasive text assignment. At AssignmentHelpPro, we accept that you have to follow this way to deal with becoming a superior persuasive writer.

Prewriting Tips

The prewriting step is vital that each student should deal with. Each student needs to follow this progression to write a decent persuasive text. In this progression, students need to arrange what they need to write in a persuasive text. Students should think about the issue on which they need to write. They have to choose whether they will write for the issue or against the issue. To write an ideal persuasive text, you ought to comprehend the crowd’s point of view.

You have to consider whether the intended interest group is supportive of the issue or against the issue. A persuasive text relies upon strong evidence and verification that underpins the essay. It is important to have numerous sources, you can’t depend on one single source. You have to get data from numerous sources and that is too dependable and significant data.

If you want assignment help online service anytime then you can legitimately address the certified assignment writers, your educators, your guides, and some other emotionally supportive network if you have. Read all the sources and record all the vital highlights. Discover the most persuasive evidence and verifications.

The Following Stage Is to Draft A Layout

Sort out all the backings and confirmations to make the most grounded point. If your educator or teacher gives some specific frameworks or structure for the essay then you can follow that structure. Practically all persuasive texts have around five to six paragraphs. There ought to be an introduction paragraph, a body paragraph, a contradicting view paragraph, and a conclusion paragraph.

In the ending part, you have to catch the crowd’s eye. You have to lay out an outline of the introduction part. In the body part, you have to zero in on the bits of evidence and give all data to help the smidgens of evidence. In the conclusion part, you have to restate your supporting evidence.

Drafting the Essay

At the point when finished with the underlying period of the persuasive text, you have to draft all the data and that too in a coherent manner. Students need to think about the accompanying suggestions for drafting the persuasive text.

In the Essay introduction part, you have to catch the crowd’s eye. You have to write an initial sentence that presents strange or statistics raw numbers. You can start your essay with a question, a citation, or any solid statement. For example, driving while chatting on cell phones, in any event, utilizing headphones is equivalent to driving with alcohol.

These sorts of sentences catch the crowd’s eye and they become extremely mindful while conveying your persuasive text. In the body part, there should be a different point of view and in each paragraph, there ought to be solid bits of evidence present as statistical raw numbers. You can give genuine examples likewise in the body part. Try not to utilize profound data about the issue in any case, the crowd gets exhausted and loses enthusiasm for the essay. Just characterize the terms and give a few points to explain the foundation data.

In the conclusion part, you ought, to sum up by writing the most significant verification about the issue. In this part, you have to propel the crowd or reader to make a move according to your persuasive text. The end sentence can be an engaging question or an activity that must be taken by the readers, or whatever other question that incites the crowds to make some critical move or you can give a few proposals or suggestions to the readers.

In this correction step, students need to reexamine and audit the essay and if need any modification then you have to modify it. You ought to likewise revamp your work in this stage to make it the best. You have to check a few points while changing the essay. Does your essay present a strong situation about the issue, it contains all the significant raw numbers, quotes, and examples; the initial statement of the essay is sufficiently competent to catch the crowd’s eye; Does each paragraph of the essay underpin a single point; is the contradicting point is sufficient to restrict the perspectives; the essay has written in decent English; the paragraphs and sentences of the essay make a coherent stream; conclusion part of the essay passes on the right message as per the writer does the writers is able enough to associate with the readers.

If you think your essay is as yet coming up short then you can get help from modest assignment writers. These writers can help you by looking again at your essay and with their direction, your essay falls into the right place all the more without any problem.

Editing And Proofreading

Editing and proofreading are unquestionable requirements. The person who writes the essay is less inclined to discover the errors. If you can’t discover the errors then you can legitimately contact certified assignment writers. These writers can alter and proofread your essay in no time. These experts are very notable for the right structure of the persuasive text. These writers can alter your data with a new viewpoint.


Hopefully, by now, you will have gained a better understanding of what a persuasive text is and how to include it in your writing. In case, you still struggle to write persuasive content, then get in touch with us quickly. On our platform, we have numerous academic experts to offer you help with writing a persuasive paper in accordance with your requirements.

To avail of our assignment help service, simply share your essay writing guidelines with us through the order form present on our website. As per your needs, our scholarly writers will prepare and send you a plagiarism-free essay suitable to convince your readers. Moreover, by utilizing our service, you can also complete your work prior to the deadline and make your paper stand unique in the crowd.

Related post: How to Write a Powerful Argumentative Essay Outline

1. What is a persuasive text and example?

Persuasive text is a form of non-fictional writing where a point of view is simply presented to convince the readers. For example, advertisements in any printed media are persuasive writings.

2. What is an example of persuasion?

A sales pitch, newspaper columns, editorial letters, academic instructions, brochures, reviews, campaign flyers, any academic writing, and advertisements are examples of persuasion.

3. What are the features of persuasive text?

A persuasive text is far from any flowery openings – it begins directly with the point of view. It uses the present tense. Lots of arguments and evidence are put in it. It ends with a summary or recommendations.

4. How do you write a persuasive text?

To write a persuasive text, begin directly with the point of view and use the present tense throughout. Put arguments and evidence. Try to end this piece with a summary or recommendations.

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Come on… Convince Me: Your Guide to Writing a Persuasive Text

persuasive text uses

What is a persuasive text?

A persuasive text is any text where the main purpose is to present a point of view and seeks to persuade a reader. A persuasive text can be an argument, exposition, discussion, review or even an advertisement.

How is a persuasive text structured?

A persuasive text is organised to include a ‘statement of position’, ‘arguments’ and a ‘reinforcement of position statement’

The statement of position gives an overview of the argument and reveals the position to be argued.

Next is the arguments section which is a series of points with supporting evidence. Here is where you try to convince the reader into believing your point of view on a particular issue. As a basis, you should have at least three main argument points and can include more if necessary.

After you have put forth your arguments you then need to sum up . In this section you will strongly repeat what you believe in with a summary of your argument points.

Get your students to have a crack at percussive writing using The Story Factory in Reading Eggs . It allows them to write and publish their own storybooks using an easy step-by-step guide.


Grammar and language conventions used

  • Words with high modality , that is, words that show a high degree of certainty. For example – must, ought to, shall, has to. In comparison to words such as may, might, could and would that have low modality and show less certainty
  • Emotive , descriptive words that appeal to the emotions. For example – wonderful, horrible, cruel, amazing, frightening, perfect
  • A formal voice that is more authoritative and has more power of persuasion
  • Repetition of words or phrases and concepts to push your point of view
  • Connectives that help sequence your argument. For example – Firstly, Secondly
  • Present tense

Use samples to increase understanding

If you are able to, find sample persuasive texts, grab a highlighter and start scanning them for main argument points, high modality words, emotive words and connectives. Working through a sample text is a great way to help you understand the general structure and sequence of a specific text.

Once you have deconstructed a sample text try writing a persuasive text yourself. You might want to have a friend write the opposing argument and you can compare afterwards.

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Persuasive Writing

Persuasive Writing

About this Strategy Guide

This strategy guide focuses on persuasive writing and offers specific methods on how you can help your students use it to improve their critical writing and thinking skills.

Research Basis

Strategy in practice, related resources.

Students often score poorly on persuasive writing assessments because they have no authentic audience or purpose; thus their counterarguments and rebuttals are weak. However, if they see writing as personally meaningful and a useful way to express their needs and desires, they will want to improve their skills in writing style, content, spelling, and other mechanics. Research shows that young children are capable of anticipating their readers’ beliefs and expectations when writing for familiar readers to get something they want and when prompted to think about their audience’s perspective while writing. 1 Teachers can also guide students to analyze examples of persuasive writing and understand the author’s purpose. Before writing a persuasive piece, students should understand how persuasion is used orally in everyday life by practicing making short, convincing speeches about something that’s important to them. 2 1 Wollman-Bonilla, J. (2000). Family message journals: Teaching writing through family involvement. Urbana, IL: National Council of Teachers of English.

2 Wollman-Bonilla, J. (2000). Family message journals: Teaching writing through family involvement. Urbana, IL: National Council of Teachers of English.

Here are some ways you can help your students master persuasive writing:

  • Have students listen to and analyze various persuasive speeches and writings in the media (e.g., newspapers, magazines, television, and the Internet), looking for words, phrases, and techniques (e.g., reasons, repetition, counterarguments, comparisons) that are designed to persuade. This improves critical reading and thinking skills. The Persuasive Strategies PowerPoint offers some of the more common techniques.
  • Break down the elements of a persuasive speech or piece of writing: an introduction that states the position clearly, at least three pieces of evidence to support the position, and a conclusion that restates the topic and summarizes the main points. The interactive Persuasion Map provides a framework to help students organize their ideas before writing.
  • Challenge students to address what people currently believe about the issue so that they can convince them to change through counterarguments. Have them interview 5–10 people (with varying perspectives) about their current beliefs on an issue and create a graph to see patterns in people’s arguments. Students can mention these different beliefs toward the beginning of their writing piece before they make their own argument.
  • Find authentic opportunities for students to write persuasive letters to family or community, speeches, classified advertisements, and other persuasive pieces. After a unit on recycling, for example, students could write a persuasive letter to their families to convince them to recycle more. Or students might write to their school librarian and try to convince him or her to purchase something in particular for the library. The Speechwriting Website offers a student tutorial, tips from the pros, and audio samples of other students’ writing.
  • Incorporate peer review techniques so students analyze and improve each other’s persuasive arguments (oral or written). See Teaching Writing: Peer Review for further guidance. Use the Peer Review Guidelines for Persuasive Letters to guide students’ review of persuasive letters.
  • Challenge students to differentiate fact and opinion from an article. Start by discussing short examples to see if students understand the difference. Use the Fact vs. Opinion handout from Education Oasis to reinforce this concept.
  • Show students examples of how community discussion on an issue can lead to alternative positions that take different people’s needs into account, perhaps by looking in the editorial section of the local newspaper. Issues such as adding bike paths or improving parks might be interesting for the students to follow. You might encourage them to participate by having them write a letter to the editor.
  • Encourage students to participate in online role-play, respond to YouTube videos or blogs, or create their own websites as ways for students to debate a real issue with a broader audience.

Vary the types of assignments you give to meet the different learning needs, styles, and interests of your students. If students sense that voicing their opinions may lead to change, it can motivate them to formulate effective arguments for their positions and propose possible solutions.

  • Lesson Plans
  • Student Interactives
  • Calendar Activities
  • Strategy Guides

Through a classroom game and resource handouts, students learn about the techniques used in persuasive oral arguments and apply them to independent persuasive writing activities.

Students analyze rhetorical strategies in online editorials, building knowledge of strategies and awareness of local and national issues. This lesson teaches students connections between subject, writer, and audience and how rhetorical strategies are used in everyday writing.

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

Students examine the different ways that they write and think about the role writing plays in life.

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Writing Beginner

What Is Persuasive Writing? (Complete Answer With Examples)

No matter what you do in life, you will probably find yourself needing to master persuasive writing.

What is persuasive writing?

Persuasive writing is a type of writing that is used to convince or persuade someone of something. It is often used in business and marketing contexts but can be used in any type of writing. Persuasive writing uses logical, emotional, and structural techniques to seek agreement and initiate change.

In this article, I will answer the most common questions related to “What is persuasive writing?”

What Is Persuasive Writing? (Detailed Answer)

A more complete explanation of persuasive writing is that it is a type of writing that is used to try to change or influence the opinion of the reader.

It can be used in many different contexts, such as in business, politics, or marketing, but it can also be used in other types of writing, such as essays or articles.

These are the common characteristics of persuasive writing:

  • Evidentiary support (facts, statistics, case studies, etc)
  • Easy reading experience (transitions, word choice, etc)

In order to be persuasive, your writing must be well thought out, purposeful, and bookended with a strong introduction and conclusion.

Persuasive writing can be formal, informal, or even colloquial in style and tone.

As far as the point of view, you can use first-person, second-person, or third-person. No matter what point of view you use, keep the focus on the reader.

What Is the Purpose of Persuasive Writing?

The purpose of persuasive writing is to grab attention, compel readers to think differently, arouse emotions, challenge assumptions, facilitate agreement, change minds, and—ultimately—convince the reader to take a specific action.

For example, you can convince:

  • Website visitors to sign up to your email newsletter
  • Blog post readers to click on an affiliate link
  • Your manager to allow you to work remotely
  • Clients to buy your product or service
  • A politician to fix a broken streetlight
  • An artist to hire you as a ghostwriter for rappers
  • A literary agent to represent your novel or book
  • Your favorite writer to respond to your letter to an author
  • Dissertation reviewers to give you higher marks
  • Readers to positively comment on your Power Rangers Fan Fiction

3 Types of Persuasive Writing

The three major types of persuasive writing are ethos, pathos, and logos. In my opinion, the best persuasive writing includes all three.

Here are definitions and examples of all three types.

Ethos is the writer’s character or credibility.

In order to be persuasive, a writer must establish trust with the reader. One way to do this is by being transparent and honest about who you are and your credentials.

You can also build ethos by using credible sources, such as statistics, case studies, and expert opinions.

An example of ethos in persuasive writing is:

“As a lifelong resident of this community, I know the importance of keeping our streets clean. I urge you to vote in favor of the cleanup proposal.”

Pathos is the emotional appeal to the reader.

The persuasive writer must connect with the reader on an emotional level in order to convince others to agree with them.

You can use word choice, stories, and “emotional” language to trigger a guttural feeling response in readers.

Here is an example of pathos in persuasive writing:

“Please fix this streetlight. It’s been broken for weeks and it’s very unsafe. Our children play in this neighborhood and I’m worried about their safety.”

Logos is the logical appeal to the reader.

The persuasive writer must make a rational argument in order to be persuasive. You can use facts, statistics, and expert opinions to make your argument.

Here is an example of logos in persuasive writing:

“The national evidence shows that working remotely can increase productivity by up to 43%. My productivity is even higher at 47%. Please consider allowing me to work from home.”

13 Forms of Persuasive Writing

There are many forms of persuasive writing.

Here are 13 forms:

  • Editorials —Opinion pieces that argue for or against a position.
  • Letters to the Editor —Written responses to articles or editorials, often voicing an opinion.
  • Print advertisements —Adversiting materials that try to sell a product or service.
  • Sales letters —Written materials used to sell a product or service.
  • Pamphlets —Flyers or brochures that promote a product, service, or cause.
  • Songs —Emotional music-based lyrics to inspire unity and action.
  • Social media postings —Tweets, posts, and pins that try to create agreement.
  • Speeches —Presentations given before an audience in order to persuade them of an idea or course of action.
  • Treatments —Proposals made to individuals or groups in order to influence them.
  • Websites —Pages or sites that attempt to persuade the reader to take a desired action.
  • Poems —Verses that try to convince the reader to believe in a certain idea or course of action.
  • Email marketing —Messages that try to convince the recipient to buy a product or service.
  • Personal essays —Narratives that argue for or against a position.

Related: Best AI Essay Writer (Tested & Solved)

What Is Persuasive Writing? (Examples)

One of the best ways to learn persuasive writing is to read actual examples.

Here are 5 persuasive writing examples to answer that question.

Example 1: Editorial on Car Accidents at an Intersection

It’s time for the city to take action and stop car accidents from happening at an intersection. There have been too many accidents at this intersection, and it’s only a matter of time before someone is killed.

The city needs to install a traffic light or stop sign to help control the flow of traffic.

This will help to prevent accidents from happening, and it will also make the intersection safer for pedestrians.

Example #2: Essay on Changing the School Mascot

The school should consider changing its mascot. There are many reasons why this is a good idea.

One reason is that the current mascot is offensive to some people.

Another reason is that the mascot doesn’t reflect the diversity of the school’s student body.

Changing the mascot would be a symbolic gesture that shows that the school values all of its students.

Example 3: Letter to the Editor about Gun Control

I am writing in support of gun control. I believe that we need stricter gun laws to prevent mass shootings from happening.

The current laws are not working, and we need to take action to make our schools and public places safer.

I urge you to join me in supporting gun control. It’s time for us to take a stand and make our voices heard.

Example 4: Advertisement for a Credit Card

Looking for a credit card that offers low-interest rates and no annual fees? Look no further!

Our credit card has everything you need and more. It offers 0% APR on purchases and balance transfers, and no annual fees.

Apply today and get started on your path to financial freedom!

Example 5: Email to Teacher to Allow Extra Credit for Class Participation

Hi Mrs. Jones,

I was wondering if I could get some extra credit for class participation. I have been trying to participate more in class, and I think it has improved my grades and helped the entire class feel more motivated.

Is there any way that I could get an extra point or two for my participation grade?

Thank you for your time and consideration!

What Is Persuasive Writing? (Famous Examples)

Here are a few famous examples of persuasive writing:

  • Letter from Birmingham Jail by Martin Luther King Jr.
  • Tilbury Speech by Queen Elizabeth I
  • Common Sense by Thomas Paine
  • Ain’t I A Woman by Sojourner Truth
  • Declaration of Rights of the Women of the United States by Susan B. Anthony

What Is Persuasive Writing? (The Parts)

Persuasive writing is made up of several parts. To truly answer the question, “What is persuasive writing?” it’s helpful to understand these various parts.

Let’s explore the following four persuasive writing terms:

  • Counterargument
  • Call to action

What Is a Hook in Persuasive Writing?

A hook in persuasive writing is a technique that writers use to capture the reader’s attention. It’s a way to get the reader interested in what you have to say.

There are many different types of hooks, but some of the most common include:

Here is a good example of a hook in persuasive writing:

“Birth control is not about birth, it’s about control.”—Anonymous

This quotation is a good hook because it is provocative and makes the reader think. It gets them interested in the topic of birth control and makes them want to read more.

What Is a Claim in Persuasive Writing?

A claim in persuasive writing is a statement that you make to support your argument. It is your position on the topic that you are discussing.

Your claim should be clear, concise, and easy to understand. You should also be able to back it up with evidence.

Here is an example of a claim:

“Donating to Clean Water International will save thousands of innocent lives.”

What Is a Counterargument in Persuasive Writing?

A counterargument in persuasive writing is a statement that opposes your position.

It is an argument that the other person could make against you.

You should be prepared to address any counterarguments that the other person might raise. This will help you to strengthen your argument and convince the other person of your position.

Here is an example of a counterargument:

“Donating to Clean Water International is not a sustainable solution.”

What Is a Call to Action in Persuasive Writing?

A call to action is a request that the reader takes some specific action. It is a plea for the reader to help you achieve your goal.

Your call to action should be clear, specific, and actionable. You should also make it easy for the reader to take action.

Here is an example of a call to action:

“Please donate to Clean Water International today to help save thousands of lives tomorrow.”

Persuasive Writing Techniques & Tips

When writing to change hearts and minds, there are techniques and tips you can use to maximize your results.

Apply these proven persuasive writing techniques:

  • Reframing —Presenting the issue in a different light.
  • Framing —Using specific language to create a particular impression.
  • Bandwagoning —Emphasizing that many people support your position.
  • Pathos, Logos, & Ethos —Appealing to the reader’s emotions, logic, and association with authority.
  • Figurative language —using creative language to make your argument more impactful (stories, analogies, similies, etc).
  • Repetition —Using the same words or phrases to convince the reader. Repeating your claim.
  • Language patterns —The artful use of phrases to subtely shift a reader’s thinking.
  • Rhetorical questions —Asking the reader a question that forces them to think about the issue.
  • Speak directly to the reader —Making a direct appeal to the reader.

When using these techniques, it’s important to be aware of your readers and their interests.

Tailor your message to match their needs, hopes, fears, and belief systems.

What Is a Persuassive Writing Map?

A persuasive writing map is a way to structure and organize your argument.

Here is a persuasive writing map that works well for me:

  • Start with a strong and clear claim.
  • State your reasons for supporting that claim.
  • Include supportive evidence.
  • Sprinkle in persuassive techniques.
  • Address any counterarguments that the other person might raise.
  • Finish with a short and simple call to action.

Using a persuasive writing map can help you stay on track and make sure that your argument is clear and easy to follow.

It can also help you to be more persuasive by addressing the other person’s interests and concerns in the most compelling way.

A persuasive writing map is also known as a persuasive writing outline.

How Is Persuasive Writing Different than Other Forms of Writing?

Persuasive writing is easy to confuse with different types of writing.

Many people ask me how persuasive writing is different from:

  • Argumentative writing
  • Expository writing
  • Informational writing

Persuasive Writing vs. Argumentative Writing

Argumentative writing is a type of persuasive writing. It is a more formal type of writing that mainly uses evidence to support your position.

The big difference is that argumentative writing is based more on logic and reason.

Persuasive writing usually relies heavily on emotion-laden opinions.

Expository Writing vs. Persuasive Writing

Expository writing is a type of informative writing.

It is a less formal type of writing that explains a topic or idea.

The main difference between expository writing and persuasive writing is that persuasive writing attempts to convince the reader to take a specific action.

Informational Writing vs. Persuasive Writing

Informational writing is a type of non-fiction writing. It is a formal type of writing that provides information about a topic or idea.

Persuasive writing might inform but its main goal is to change thinking, feeling, and behavior.

Persuasive Writing vs. Narrative Writing

Narrative writing is a type of creative writing.

It tells a story and uses the writer’s own experiences to support the story.

The main difference between persuasive writing and narrative writing is that persuasive writing is non-fiction and uses evidence to support the argument, while narrative writing is fiction and does not have to be true.

However, narrative writing can include elements of persuasive writing.

Persuasive Writing vs. Technical Writing

Technical writing is a type of informative writing. It is a formal type of writing that provides information about a technical topic or idea.

Both types of writing are nonfiction.

One major difference is that technical writing is usually written for people who are already familiar with the general topic, while persuasive writing might be written for people who are not as familiar with the topic.

Technical writing also includes step-by-step guides on how to perform a specific task.

What Is Persuasive Writing for Kids?

Many kids start to learn persuasive writing in first or second grade.

As kids get older, their teachers give them more challenging persuasive writing assignments.

In high school and college, students often write persuasive essays, speeches, and arguments.

Here is a short video that goes over persuasive writing for kids:

What Is a Persuasive Writing Anchor Chart?

A persuasive writing anchor chart is a visual tool that helps younger students learn and remember the key elements of persuasive writing.

It typically includes:

  • The 5 W’s (who, what, when, where, why)
  • The 3 C’s (claim, clear evidence, clever reasoning)
  • How to Appeal to Emotions
  • How to Appeal to Logic
  • How to use Persuassive Devices

A persuasive writing anchor chart might also give students sentence starters to help jog their creativity.

It serves as a kind of “Mad Lib” or “fill in the blank” template for students.

Why Is Persuasive Writing Important?

Persuasive writing is important because it can be used in so many different contexts.

It’s a great way to get your point of view across or to convince someone to do something. Additionally, persuasive writing is an essential skill for business and marketing.

If you know how to write persuasively, you can write better resumes and cover letters.

That can get you a better job— with more pay.

If you sell anything (and, let’s be honest, we ALL sell something), you can attract more clients. You can also convert more clients into customers.

In school, you can get better grades. As an employee, you can foster better teamwork and move people to action.

Persuasive writing can also convince funders to give money to worthwhile causes, such as feeding children or bringing clean water to people in need.

In short, persuasive writing can make the world a better place for all of us to live.

Can You Use Persuasive Writing in Any Type of Writing?

Yes, persuasive writing can be used in any type of writing. However, it is often most effective when it is used in business or marketing contexts, where the goal is to change or influence the opinion of the reader.

You can apply persuasive writing tips and techniques to:

  • School assignments (reports, essays)
  • Nonfiction books
  • Grant proposals
  • Reviews (movies, books, products, etc)
  • Blog posts and articles
  • Love letters
  • Writing a Dungeons and Dragons book
  • Internal newsletter
  • Affiliate marketing
  • And much more!

What Are Some Tips for Writing Persuasively?

Here are some good tips for writing persuasively:

  • Know your audience : In order to be persuasive, you must understand who you are trying to persuade.
  • Start with a strong claim: In order to be persuasive, you must make a strong argument that is not easily deconstructed or debunked.
  • Support your claim with evidence : This is where the rubber meets the road. You must back up your argument with facts, data, and expert testimony (if applicable).
  • Use deep reasoning to explain the evidence: Once you have presented your evidence, you must then explain why it supports your argument.
  • Make an emotional appeal: People are often persuaded more by emotion than logic. You can use powerful words and images to create an emotional response in your reader.
  • Be succinct: Don’t ramble on and on. Get to the point and make your argument understandable by everyone.

Persuasive Writing Topics

There are an almost unlimited number of persuasive writing topics. Below you’ll find a few ideas to spark your own creativity.

Here is a list of possible persuasive writing topics to consider:

  • Education: Should college be free?
  • Dating: Is it bad to give up on dating and relationship?
  • Prosperity: How to achieve financial prosperity
  • Politics: Is it time for a new political party?
  • Lifestyle: Veganism – pros and cons
  • Environment: Should we all become vegetarians?
  • Morality: Abortion – is it right or wrong?
  • Art: Books are better than TV
  • Texting: Do guys like good morning texts?
  • Science: Is cloning moral?
  • Technology: AI will one day take over the world
  • Food: Is our food killing us?
  • Energy: Should we all live off grid?
  • Health: Is organic food better for you?
  • Pets: Should exotic animals be kept as pets?
  • Transport: The rise of the electric car
  • Religion: Is there a God?
  • Parenting: Raising a child in the internet age
  • Gaming: Can a DM cheat at D&D?

Best Persuassive Writing Tools and Resources

I’ve been writing persuasively for over 20 years.

Here are my favorite persuasive writing tools and resources:

If you only try one tool, I highly recommend Jasper AI (formally known as Jarvis and Conversion.ai).

I use Jasper every day to automatically generate thousands of original words for persuasive writing, blog posts, contracts, and more.

Final Thoughts: What Is Persuasive Writing?

The next step in learning persuasive writing is lots of practice. You’ll get better the more you do it.

There are a ton of helpful articles on this site about how to write better.

Here are a few related posts hand-selected for you:

  • How To Write An Editorial (Your Expert Cheat Sheet)
  • How to Write an Ode (Step-by-Step with Examples)
  • Time Skips in Writing: 27 Answers You Need To Know

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illustration of young boy starting to write on paper

Persuasive Writing

Persuasive writing is a form of nonfiction writing that encourages careful word choice, the development of logical arguments, and a cohesive summary. Young children can be guided through a series of simple steps in an effort to develop their persuasive writing skills.

Key Information

Appropriate group size, why teach persuasive writing.

As children mature as writers, it’s important to give them the opportunity to write using a variety of formats. Persuasive writing helps students formulate specific reasons for their opinions, and provides an opportunity to research facts related to their opinions. As students develop an understanding of how writing can influence or change another’s thoughts or actions, they can begin to understand the persuasive nature of the marketing they are exposed to through television, the Internet, and other media.

How to teach persuasive writing

  • Have students listen to or read examples of persuasive writing. Together, listen and look for words, phrases and techniques that helped the writer persuade the listener.
  • Brainstorm something that is important to an individual child or the group. Is it extra recess? Another chapter of the read aloud? The potential closing of a library? The more authentic the issue, the more passionately your students will write.
  • Once the important privilege is chosen, have the child (or class) start to list reasons why they should be allowed this privilege. “Just because,” and “because I like it” should not be considered valid reasons. Students can work together to generate at least three good reasons to support an argument. This list of persuasive words and phrases from the site Teaching Ideas may help get students started.
  • Have students do some research to gather facts or examples that support their reasons.
  • Have students summarize their position.

Here’s a persuasive letter written by an elementary school student from Crozet, VA:

example of elementary student's persuasive writing

Watch: Bubble gum letters

Create an authentic writing opportunity that motivates students to write persuasive letters to a target audience. (From the Balanced Literacy Diet : Putting Research into Practice in the Classroom)

Collect resources

Language arts.

This persuasive writing lesson (opens in a new window) from ReadWriteThink uses the Beverly Cleary book Emily’s Runaway Imagination as the springboard for kids to write letters to a librarian urging the addition of certain titles to the library. A Persuasion Map Planning Sheet guides students through steps similar to what is described above.

This resource shows the lifecycle of writing a persuasive letter to a child’s parents about where to vacation for the summer. The PDF begins with the brainstorming, moves through drafting, editing, and publishing of the final letter.


From Writing Fix, here’s a speech writing lesson (opens in a new window) that uses the mentor text Otto Runs for President in conjunction with the RAFT strategy. In this lesson, students assume to the role of a talking fruit or vegetable. Pretending that there’s a “Fruit/Vegetable of the Year” election, the students will create a campaign speech that explains why their fruit/veggie is the best candidate for the job.

Differentiated instruction

For second language learners, students of varying reading skill, and younger learners.

  • Have students work in small groups to generate their ideas and do the research.
  • Offer various suggestions for how students can share their argument: e.g., a debate format, a “soapbox” in the classroom, or letters to the editor of the newspaper.

See the research that supports this strategy

Wollman-Bonilla, J. (2000). Family message journals: Teaching writing through family involvement . Urbana, IL: National Council of Teachers of English.

Children’s books to use with this strategy

Martin's Big Words: The Life of Dr. Martin Luther King, Jr.

Martin Luther King Jr. grew up fascinated by big words. He would later go on to use these words to inspire a nation and call people to action. In this award-winning book, powerful portraits of King show how he used words, not weapons, to fight injustice.

Martin’s Big Words: The Life of Dr. Martin Luther King, Jr.

Click, Clack, Moo: Cows That Type

Farmer Brown has his hands full when the cows on his farm get a typewriter. Duck, however, negotiates successfully for all parties in this very funny farm story of very clever animals. Be prepared to talk about typewriters or take a trip to a museum to see one!

Click, Clack, Moo: Cows That Type

The Storyteller's Candle

This is the story of librarian Pura Belpré, told through the eyes of two young children who are introduced to the library and its treasures just before Christmas. Lulu Delacre’s lovely illustrations evoke New York City at the time of the Great Depression, as well as the close-knit and vibrant Puerto Rican community that was thriving in El Barrio during this time. Bilingual Spanish-English text.

The Storyteller’s Candle

How Oliver Olsen Changed the World

How Oliver Olsen Changed the World

Otto Runs for President

Otto Runs for President

Emily's Runaway Imagination

Emily Bartlett lives in an old farmhouse in Pitchfork, Oregon at a time when automobiles are brand-new inventions and libraries are a rare luxury. Can Emily use her lively mind to help bring a library to Pitchfork? ReadWriteThink (opens in a new window) offers a persuasive writing lesson plan featuring this book.

Emily’s Runaway Imagination

Liked it share it, topics this strategy is especially helpful for.

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Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

10.9 Persuasion

Learning objectives.

  • Determine the purpose and structure of persuasion in writing.
  • Identify bias in writing.
  • Assess various rhetorical devices.
  • Distinguish between fact and opinion.
  • Understand the importance of visuals to strengthen arguments.
  • Write a persuasive essay.

The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

  • Introduction and thesis
  • Opposing and qualifying ideas
  • Strong evidence in support of claim
  • Style and tone of language
  • A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Table 10.5 Phrases of Concession

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

  • Foreign policy
  • Television and advertising
  • Stereotypes and prejudice
  • Gender roles and the workplace
  • Driving and cell phones


Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Use of I in Writing

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

  • Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
  • The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

  • An engaging introduction
  • A reasonable, specific thesis that is able to be supported by evidence
  • A varied range of evidence from credible sources
  • Respectful acknowledgement and explanation of opposing ideas
  • A style and tone of language that is appropriate for the subject and audience
  • Acknowledgement of the argument’s limits
  • A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas” .

Writing a Persuasive Essay

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

  • The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
  • An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
  • A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
  • It is essential that you not only address counterarguments but also do so respectfully.
  • It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
  • To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
  • Make sure that your word choice and writing style is appropriate for both your subject and your audience.
  • You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
  • You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
  • Facts are statements that can be proven using objective data.
  • Opinions are personal views, or judgments, that cannot be proven.
  • In writing, you want to strike a balance between credible facts and authoritative opinions.
  • Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
  • Qualitative visuals present images that appeal to the audience’s emotions.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

persuasive text uses

6 Techniques & Types of Persuasive Writing

Learn different techniques and types of persuasive writing and how to implement and use them to your advantage.

persuasive text uses

Srdjan Stojadinovic

Feb 3, 2023

persuasive text uses


Trending articles.

Have you ever wanted to have an effective way to convince someone of your point of view? 

Well, persuasive writing might be just the thing for you! 

You may have heard of persuasive writing or writing to convince the reader of a particular point.  

It is one of the oldest forms of communication and has been used in various contexts such as politics, religion, business, and more.

There are many different types of persuasive writing, but all share the same goal - to convince the reader to see things from the writer's point of view. 

However, some types are more effective than others, and it's important to choose the right one for the situation at hand.

So today, we’ll show you different techniques and types of persuasive writing and how you can use them to your advantage.

Let’s roll up our sleeves and get started!

What is Persuasive Writing?

Generally speaking, persuasive writing is any piece of writing that aims to convince the reader to see things from the writer’s point of view.

There are many different types of persuasive writing, and the type you use will depend on your audience, your purpose, and the context of the situation . 

For example, if you're trying to persuade your boss to give you a raise, you'll likely use a more formal, professional tone than when trying to convince your friend to go out for drinks.

Similarly, the type of persuasive writing you use when arguing a case in court will be very different from the kind you might use in an essay for school.

Furthermore, persuasive writing greets us at every corner, whether in the form of advertisements, brochures, or media.

Nonetheless, no matter what type of persuasive writing you are doing, you need to use

  • strong evidence 
  • an appeal to emotion, and 
  • logical reasoning to do it effectively.

Why Do You Need Persuasive Writing?

You need persuasive writing because it is an invaluable tool in the business world.

Think about advertising, website copywriting, eCommerce, general branding, etc.

They rely heavily on persuasive copy to persuade readers to become their customers.

When done right, persuasive writing triggers your audience or customers to take action.

In other words, it is an influential tool that calls to action.

Furthermore, persuasive writing helps you sharpen your writing skills by teaching you how to do research and look for facts.

What’s more, it teaches you how to lay out your arguments concisely and clearly.

Finally, persuasive writing is also a robust asset you can use for more selfless actions:

  • donating and charity work
  • stirring changes in society, or 
  • rallying people in favor of a good cause.

What are the Types of Persuasive Writing?

There are three main types of persuasive writing , but in order to fully grasp the principles of persuasive writing and use them to your benefit, we need to go back in time.

To the 4th century BC, to be more precise.

It all started with Aristotle, who set the foundations of persuasive writing , foundations we still use today.

These foundations, or modes, are namely:

  • Pathos, and

Ethos comes from the Greek word “character” or “spirit.”

If we translate it to modern-day persuasive writing, it refers to the way the writer presents themselves .

Therefore, writers must be skillful and virtuous to show they are credible and trustworthy . Furthermore, they should show their authority in their respective industry.

Pathos originates from ancient Greek, meaning “suffering” or “experience.”

Thus, it represents the writer’s appeal to emotion . 

And you probably know this too well yourself. 

If we put this in the business world, it is our emotions that trigger our purchasing decisions. 

Thus, it is no surprise that good persuasive writers will exploit this fact.

So, for example, the writer might 

  • share their painful or sobering experience  
  • show empathy and understanding of the reader’s pain points.

Even more importantly, you should understand your reader and their background to be able to use pathos fully.

Logic is in stark contrast to pathos. It is derived from Greek, and it means “logic” or “rationale.”

Persuasive writing means using logical arguments backed up by thorough research and evidential data.

Furthermore, it also refers to how you put your arguments in the most effective way.

persuasive text uses

Traveling back to the present day, each of these modes represents the core of persuasive writing.

Furthermore, they helped establish the three main types of persuasive writing.

3 Main Types of Persuasive Writing

Although persuasive writing can come in many shapes and sizes, the following three types are considered the main ones.

1. An argumentative essay - represents the most common type.

The writer makes a claim about a particular topic and then supports that claim with evidence. 

The goal is to convince the reader that the writer's position is correct and that the evidence provided supports the claim.

2. A cause-and-effect essay - In this type of essay, the writer explores how one event can lead to another. 

The goal is to convince the reader that there is a causal relationship between the two events and that one event led directly to the other.

3. A compare-and-contrast essay -  The writer looks at two or more different things and points out their similarities and differences . 

The goal is to persuade the reader that one thing is better than another or that they are equally good (or bad).


Additionally, in order to maximize your message and persuade the reader, you can try the following tips and techniques we’ve prepared for you.

6 Persuasive Techniques 

To master persuasive writing and elevate your overall writing skills , the following techniques come in handy.

1. Do Your Research

Although most people are triggered into action when you appeal to their emotions, that isn’t enough.

You might deal with a more analytical and logical audience, or your product or service might not address emotional problems.

Therefore, you need to back up your writing with evidence and data.

Furthermore, providing proof makes you more credible and less biased.


In addition, providing facts, case studies, and similar data resonate with the word “truth.” And people believe in something they consider to be indisputable and true.

Thus, providing facts is a powerful hook.

2. Show Empathy

Your audience wants to feel like you know them and their pain points. Moreover, they want a solution to their problems or issues.

The first step in showing empathy is to identify with your audience. You need to know who you are addressing and why what you say matters to them.

Furthermore, how you can help them.

As a result, the audience will naturally be inclined toward your solution because they will feel understood.

3. Use Rhetorical Questions

Rhetorical questions are a great way to grab your audience's attention and start the brainstorming process .

Although they don’t require an answer, they provide a hook because the audience usually continues reading to see if their initial thoughts are right.

Rhetorical questions are also useful emphatic tools because they help emphasize your point and the main focus of your writing.


Whether they make a negative or positive point, introduce the topic, etc., rhetorical questions are a valuable asset to glue your readers to your text.

4. Use Repetition

Repetition is yet another powerful technique to make your writing more persuasive.

But don’t mistake repetition for redundancy.  

If you do repetition strategically, it will add value to your writing while emphasizing your core message. 

Thus, you can use:

  • Paraphrasing
  • Story-telling
  • Metaphors and other literary devices, etc.

Doing so will gently remind the reader of your message and reinforce it. 

Therefore, your lines should be engaging and not redundant. 

Let’s look at the following examples:


What makes the first example good is that the writer repeats the keywords in a way that produces value - they show the importance of saving money and budgeting.

On the other hand, the second example doesn’t provide any value.

The message is empty and redundant.

5. Choose Your Vocabulary Wisely

Regardless of the type of content you produce, you need to be careful with your vocabulary.

This is also one of the reasons why knowing your audience is important .

When it comes to vocabulary, try to use:

  • Colloquial language - it shows you are on the same wavelength with your audience and they can relate to you. 

Moreover, you’ll come across as friendly rather than stiff.

  • Jargon words are on the other end of the spectrum compared to colloquial language. Nonetheless, you can put them to good use.

Jargon words are helpful if you are dealing with a professional or intellectual audience. Furthermore, it makes you sound more knowledgeable and, therefore, more authoritative. 

  • Inclusive language - paired with colloquial language, it will emphasize sharing the same viewpoint as your audience. “We are in this together.”
  • Literary devices - hyperbole ( exaggeration), metaphors, similes, puns, etc. They will strengthen your persuasive writing and make it more engaging, colorful, and fun.

6. Adjust Your Tone

No matter how well-crafted your content is, using the wrong tone can be a deal breaker.

There is no one-size-fits-all rule as to which tone you should use. 

It will depend on the type of writing and audience.

For example, you can have:

  • authoritative,
  • passionate, 
  • intelligent
  • encouraging
  • neutral tone, etc.

The tone, in combination with vocabulary, will enable you to know what language suits your audience best.

Final Thoughts

Persuasive writing is a powerful tool you can use in many different contexts.

Whether you want to persuade your readers about a certain issue or convince them to take action, these techniques and types of persuasive writing can help you do just that.

Always remember that the key to successful persuasion is understanding your audience and crafting an argument tailored to them.

And there is a tool that can facilitate the writing process for you and saves tons of your blood, sweat, and tears.

TextCortex  is an AI-powered writing tool that assists you in creating compelling content in a hassle-free yet efficient way.

Furthermore, you can create a wide range of content from blog posts, product descriptions, emails, ads, social media posts, etc.

TextCortex’s highlights include:

  • Rewrite feature helps you tweak and enhance your content.
  • Expand feature  builds upon your original text.
  • Summarize feature provides a summary .
  • Change the Voice feature helps you adjust your tone of voice accordingly.
  • Long-post feature assists you in crafting in-depth posts.
  • Translation feature offers translation in 10+ languages.
  • And many more.

Furthermore, TextCortex is an intuitive platform, and all features are accessible from the main menu.

The Chrome extension gives you access to 60+ AI templates for generating various content types.

Moreover, two of our recent editions have been very popular with our users so far and are a great help regarding persuasive writing.

  • Text-to-speech feature reads content aloud so you can experience it from the reader's perspective. 
  • Readability Checker shows the overall score of your text in terms of word count, reading time, and grade level.

You can use TextCortex on over 30 platforms and in any textbox.

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All the Ways to Sway: Exploring and Creating More Complex Persuasive Texts

3. The Structure and Features of Persuasive Texts

persuasive text uses

Suggested Learning Intentions

  • To understand how text structures and language features become more complex in persuasive texts
  • To understand that the coherence of more complex texts relies on devices that create structure

Sample Success Criteria

  • I understand how the sequencing of ideas can help to create a strong argument
  • I can write a topic sentence to introduce the main idea in a paragraph
  • Selection of formal persuasive texts (suggestions below) 
  • Persuasive text (picture or chapter book). E.g. 'Young Dark Emu: a truer history' by Bruce Pascoe
  • Graphic organisers (e.g. characterisation chart: pptx PDF )
  • Sample sequencing task  (access FUSE with your department credentials)
  • ‘Dark Emu’ and/or ‘Why our kids should learn Aboriginal history’ (optional)

 In this stage of the sequence attention is paid to modelling or deconstructing texts to focus explicitly on their text structures and language features. Students will examine how text structures and language features become more complex in persuasive texts and explore underlying structures such as taxonomies, cause and effect and extended metaphors.

Invite students to read two sentences on a similar or related topic that have variations in sentence complexity and density of information.

For example:

Ask students to use a graphic organiser like a characteristics chart to record what they notice about the differences between the two excerpts. 

Invite students to share their thoughts, drawing attention to the differences in text structures and language features as you discuss responses.

  • complexity of sentence structure 
  • topic sentences
  • use of pronouns
  • use of abstract nouns (see entry for 'noun')
  • density of information
  • cause and effect (e.g. revisiting historical observations refutes misperceptions and inaccuracy)
  • text connectives that contribute to the cohesion of the text (e.g. however)
  • active and passive voice
  • coherence (e.g. text openers/opening sentences establishing a line of argument or theme)

Consider annotating each of the excerpts to highlight relevant language structures and features and invite students to add to their graphic organiser as the discussion advances.

Deconstructing persuasive texts

If you have used the ‘Get started’ section of this stage, provide students with an extended version of the extract that was used to illustrate text structures and features. Alternatively, provide students with an extended piece of formal persuasive writing on a theme of interest. In this instance a chapter from ‘Dark Emu’ or an article like ‘Why our kids should learn Aboriginal history’ (Westaway, 2014) would provide thematic continuity and useful content for further analysis. 

Use a combination of strategies such as sequencing and text marking to deconstruct and reconstruct the selected text with your students. 

Provide small groups of students with a printed copy of the text, cut into sections. 

Ask students to highlight key words that indicate sequencing and then to use those words to arrange the sections in an order that ‘makes sense’. Invite group members to stand in a line holding the excerpts that indicate their sequencing decisions; compare and discuss the decisions of each group. 

Display a digital or hard copy of the text. Examine the original sequencing and draw attention to key words that imply the sequencing of ideas. For example , before, therefore, however, next, subsequently or then . Introduce the idea of taxonomies , which classify information in order to strengthen an argument.

Annotate the same extended text in collaboration with students to highlight the use of complex text structures and language features to communicate information. For example:

  • introductory paragraphs
  • concluding paragraphs
  • complexity of sentence structure (embedded and subordinate clauses)
  • taxonomy – hierarchical ordering of information
  • use of abstract nouns
  • cause and effect 

Enable students to participate in this task by allowing time for one-on-one or guided small-group analysis of a concentrated extract from the larger text. Explicitly teach new or unfamiliar vocabulary to students prior to the commencement of the stage. Review understanding of concepts such as topic sentences, taxonomy and abstract nouns.

Extend students by offering the opportunity to consider how the text structures and language features of persuasive texts vary in spoken or visual texts. Alternatively, invite students to consider how the use of examples, quotations or the use of evidence strengthens the cohesiveness of an argument.

Students plan and write a formal sentence in response to a prompt or visual stimulus. Ask students to use more than one clause and to include an abstract noun in their sentence. Provide an example before asking students to begin.

‘The lack of historical accuracy about the agricultural practices of Aboriginal peoples in Australia /has caused /misperception about how the land was managed.’

Invite students to expand on and incorporate their sentence into a paragraph which includes: 

  • a plan outlining how ideas will be ordered 
  • a topic sentence
  • a range of sentence types
  • 2-3 text connectives, for example: also, furthermore, next, because

Ensure that students are allocated adequate time for planning their sentence/paragraph and consider offering a graphic organiser to support the generation and sequencing of ideas.

Enable students to complete this task by providing sample sentences and/or a template to support sentence construction.

Coote, M., 2020. Azaria: A True History. Melbourne: Melbournestyle Books.

Englishstudyonline.org, 2018. Common Prepositions : List of 100 Most Popular Prepositions. [Online] Available at: https://englishstudyonline.org/common-prepositions/ [Accessed 15 March 2022].

Landbeck, N., 2013. Noun Groups. [Online] Available at: https://www.youtube.com/watch?feature=player_detailpage&v=F1QJRp_QF58&ab_channel=NickLandbeck [Accessed 15 March 2022].

NSW Department of Education, 2016. Connecting: Ideas for teaching and learning activities using graphic organisers and processes. [Online] Available at: http://www.englishtextualconcepts.nsw.edu.au/sites/default/files/graphic%20organiser%20-%20connecting.pdf [Accessed 15 March 2022].

NSW Department of Education, 2020. Identifying and using prepositions. [Online] Available at: https://education.nsw.gov.au/teaching-and-learning/student-assessment/smart-teaching-strategies/literacy/writing/stage-3/sentence-structure/Identifying-and-using-prepositions#Guided0 [Accessed 15 March 2022].

NSW Department of Education, n.d. Prepositional phrases. [Online] Available at: https://education.nsw.gov.au/teaching-and-learning/student-assessment/smart-teaching-strategies/literacy/writing/stage-3/sentence-structure/prepositional-phrases [Accessed 15 March 2022].

NSW Education Standards Authority, n.d. English Glossary. [Online] Available at: https://educationstandards.nsw.edu.au/wps/portal/nesa/11-12/stage-6-learning-areas/stage-6-english/english-standard-2017/glossary [Accessed 15 March 2022].

Pascoe, B., 2014. Dark Emu. Australia: Magabala Books.

Pascoe, B., 2019. Young Dark Emu: A Truer History. Australia: Magabala Books.

State Government of Victoria (Department of Education and Training), 2020. Literacy Teaching Toolkit: Paragraph and text level. [Online] Available at: https://www.education.vic.gov.au/school/teachers/teachingresources/discipline/english/literacy/Pages/paragraph_and_text_level.aspx#link77 [Accessed 15 March 2022].

State Government of Victoria (Department of Education and Training), 2020. Literacy Glossary. [Online] Available at: https://www.education.vic.gov.au/school/teachers/teachingresources/discipline/english/literacy/Pages/litglossary.aspx [Accessed 15 March 2022].

Westaway, M., 2014. The Conversation: Why our kids should learn Aboriginal history. [Online] Available at: https://theconversation.com/why-our-kids-should-learn-aboriginal-history-24196 [Accessed 15 March 2022].

Other stages

1. How and Why Do We Persuade?

  • To explore the purposes of persuasive texts
  • To understand how vocabulary is used to persuade in extended and academic texts
  • To understand the function of abstract nouns in persuasive texts
  • I can explain some of the purposes of persuasive texts
  • I can identify the types of vocabulary used in persuasive texts
  • I can explain the role of abstract nouns in persuasive texts

2. Creating Persuasive Sentences

  • To understand how punctuation is used to support meaning in complex sentences
  • To understand how subordinate clauses are used to communicate in-depth information
  • I can use punctuation to create a complex sentence
  • I can write a complex sentence to communicate more in-depth information or ideas

4. Modality and Meaning

  • To co-construct a persuasive text
  • To understand how modality is achieved using modal verbs, adverbs, adjectives and nouns
  • I can explain what 'modality' means
  • I can identify and use specific vocabulary to communicate different shades of meaning


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